Affect 101

• Intro to Psychology and NOBA
• Affect
• Emotion classes and basic hypothesis, attitudes
• Motivations and crowding
• Affective neuroscience
• Mirror neurons

Further Readings in Tempology

The following have contributed to affective and/or temper models. Note that these might model other facets of personality or non-personality. None of these are direct sources of ATPT. As key resources we recommend:

• Overview with tables of many personality models
• History and kinds of archetypes

Four Temperaments

• Classical temperaments claim personality is literally caused or figuratively divided by bodily “humors” — sanguine or happy (blood), choleric or angry (yellow bile), melancholic or sad (black bile), and phlegmatic or indifferent (phlegm) — from imbalances favoring sides of both scales of hot versus cold and dry versus wet.

Jungian archetypes

• Jungian archetypes of the collective unconscious began in Carl Jung’s 1919 essay “Instinct and the Unconscious,” or even the 1903 “On the Psychology and Pathology of So-Called Occult Phenomena,” and furthered in essays post-1933 in the Archetypes of the Collective Unconscious.

StoryWell^®

• StoryWell is like the modern version of Jungian archetypes as MBTI is to Jungian psychological types.

Fascinate^®

• How to Fascinate is a paywalled product which models and assesses 49 archetypes, 42 balanced and 7 imbalanced. Unfortunately, potential insight falls prey to commercialized overselling. Fascinate classifies itself on a crude two axis graph as “innovative/branding” vs “traditional/psychology” allegedly like MBTI or DiSC. In contrast, they claim that “Fascinate is its own company that has rights to its own intellectual property. This allows us to carefully monitor quality and the accuracy of our works,” ignoring that the official MBTI is also proprietary and implying the absurdity that intellectual protectionism facilitates quality or accuracy. They “know of no other test that measures Personality brand,” likely only because their own… branding. They claim their assessment is qualitative and “will not have consistency like a thermometer or other purely quantitative measures. There are generally accepted standards for psychological instruments, but they do not apply to our non-psychological instrument. Personality brand, like consumer reactions to brand messages in products, can be observed, tested, and categorized with the Fascination Personality Test.” Except validated models such as the Big 5 or HEXACO are not “purely quantitative,” as they measure qualitative concepts (such as “agreeableness” or “extroversion”). Their instrument is still psychological because it describes and interprets subjective phenomena, and could be quantitatively validated (or invalidated) like other instruments. They regardless claim it’s “valid in that it reflects a personality brand that can be used to compare and contrast the communication Advantages and differences among users. A personality brand is valid in that it helps us to understand and evaluate people’s behavior in certain situations with some predictable result.” Maybe, but not like that.

Spiral Dynamics

• Somewhat similar to Maslow’s hierarchy of needs, Spiral Dynamics posits developmental stages of not just individual people but collective groups, with values as responses to baser, narrower to higher, broader conditions.

Stages of Grief

• Stages of grief purports an order of psychological stages in response to coping with loss or trauma, but lacks both empirical and theoretical support.